Do great games get ignored on Steam?

Every request also started with this instruction:

This is the Steam store page of a video game. header is the capsule image shown in store lists, screenshots are its store screenshots, short_description and description are its store texts. Judge presentation craft only. Ignore awards, press quotes, review scores and sales claims; they must not raise any rating.

The capsule image 11

1. Rate the overall quality of header as capsule art for a game store.

   rating · counts toward the page score: Amateur or placeholder → Weak, clearly low effort → Competent but generic → Good, professional → Top-tier key art

2. Is header just an in-game screenshot with a title on top, rather than dedicated key art?

   yes / no

3. Rate the color and contrast of header.

   rating · counts toward the page score: Dull, muddy or garish → Weak → Acceptable → Appealing → Striking

4. Rate the typography / logo design of the title in header.

   rating · counts toward the page score: No title or default font → Basic → Decent → Designed logo → Iconic, professional logo

5. Among dozens of capsules in a Steam list, how much would header stand out?

   rating · counts toward the page score: Invisible → Barely → Somewhat → Clearly → Immediately grabs attention

6. What is the art style of header?

   pick one: Pixel art · 3D render · Hand-drawn or painted illustration · Anime / manga style · Photograph or live action · Mostly text or logo on a plain background · Other

7. How readable would the title in header be when shown as a small thumbnail (about 230x90 px)?

   rating · counts toward the page score: Unreadable or no title → Hard to read → Readable with effort → Readable → Instantly readable

8. How quickly can you tell the genre of the game from header alone?

   rating · counts toward the page score: Impossible to tell → Hard to tell → With some effort → Quickly → Instantly

9. Does header prominently feature a character or creature?

   yes / no

10. What is the dominant mood of header?

    pick one: Dark or horror · Epic or heroic · Cute or cozy · Bright and fun · Calm or melancholic · Neutral, no clear mood

11. How well does header match the game actually shown in screenshots?

    rating · counts toward the page score: Misleading, a different game → Loosely → Somewhat → Well → Perfectly

The screenshots 11

1. Rate the visual quality and polish of the game shown in screenshots.

   rating · counts toward the page score: Very crude → Rough → Average → Polished → Stunning

2. Do screenshots mostly show actual gameplay (not menus, concept art, logos or text slides)?

   yes / no

3. How varied are screenshots (different scenes, mechanics, situations)?

   rating · counts toward the page score: All nearly identical → Little variety → Some variety → Varied → Very varied, shows the whole game

4. From screenshots alone, how well can you understand what the player actually does?

   rating · counts toward the page score: No idea → Vague → Roughly → Clearly → Instantly obvious

5. How clean and readable is the in-game UI in screenshots?

   rating · counts toward the page score: Unreadable or broken → Messy → Acceptable → Clean → Excellent

6. How consistent is the art direction across screenshots?

   rating · counts toward the page score: Mismatched assets → Inconsistent → Mostly consistent → Consistent → Strong unified style

7. What production scale do screenshots suggest?

   pick one: Hobbyist or student project · Low-budget indie · Polished indie · AA studio · AAA studio

8. What kind of graphics does the game in screenshots have?

   pick one: Pixel art · 2D illustrated / hand-drawn · Low-poly 3D · Stylized 3D · Realistic 3D · Mostly text or UI · Visual novel

9. How original are the art assets in screenshots?

   rating · counts toward the page score: Obvious generic store-bought assets → Mostly generic → Mixed → Mostly custom → Fully custom and distinctive

10. How technically clean are the images in screenshots (resolution, no stretching, no compression artifacts)?

    rating · counts toward the page score: Very low resolution or broken → Poor → Acceptable → Clean → Crisp and high quality

11. Do screenshots show placeholder, unfinished or debug graphics?

    yes / no

The description 13

1. How well does the start of short_description and description hook the reader?

   rating · counts toward the page score: No hook, confusing → Weak → Okay → Strong → Irresistible

2. After reading short_description and description, how clear is what you actually do in the game?

   rating · counts toward the page score: No idea → Vague → Roughly clear → Clear → Crystal clear

3. How clear and distinctive is what makes this game different from others, per description?

   rating · counts toward the page score: Nothing distinctive → Generic → Somewhat distinctive → Clear unique angle → Very original and well sold

4. Rate the writing quality of description (grammar, fluency, concision).

   rating · counts toward the page score: Broken, many errors → Poor → Acceptable → Good → Professional copywriting

5. Rate the structure and formatting of description (headings, short paragraphs, lists).

   rating · counts toward the page score: Wall of text or almost empty → Poor → Acceptable → Well structured → Excellent

6. Does description include a clear list of features?

   yes / no

7. How generic or cliché is description?

   rating · counts toward the page score: Pure cliché → Mostly generic → Mixed → Mostly fresh → Fresh and specific

8. Does description mention awards, press quotes, review scores or famous previous games?

   yes / no

9. What is the tone of description?

   pick one: Hype marketing · Plain and informative · Personal / developer voice · Humorous · Story or lore heavy · Almost nothing written

10. How concrete is description (named mechanics, numbers, specifics) versus vague adjectives?

    rating · counts toward the page score: Only vague adjectives → Mostly vague → Mixed → Mostly concrete → Very concrete

11. How well does description evoke a feeling or a fantasy the player wants?

    rating · counts toward the page score: Not at all → Weakly → Somewhat → Well → Very strongly

12. Does description clearly name the game's genre?

    yes / no

13. Does the first sentence of short_description say what kind of game it is?

    yes / no

The whole page 11

1. Rate the overall quality of this store page as a whole (images and text).

   rating · counts toward the page score: Amateur → Weak → Average → Professional → Outstanding

2. How well do header, screenshots and description fit together as one consistent pitch?

   rating · counts toward the page score: Contradictory → Loose → Okay → Coherent → Perfectly aligned

3. How likely would a typical Steam user be to click on and wishlist this game based on this page?

   rating · counts toward the page score: Very unlikely → Unlikely → Maybe → Likely → Very likely

4. Who most likely made this game, judging by the page?

   pick one: A solo hobbyist · A dedicated solo developer · A small indie team · An established indie studio · A large AA/AAA studio

5. How broad is this game's likely audience?

   rating: Tiny niche → Niche → Moderate → Broad → Mass market

6. How legitimate and trustworthy does this game look (versus a cash grab or scam)?

   rating · counts toward the page score: Looks like a scam → Doubtful → Neutral → Trustworthy → Clearly a serious product

7. How original is the game's concept?

   rating · counts toward the page score: Pure clone → Derivative → Some twist → Original → Highly original

8. How memorable is this game after seeing the page once?

   rating · counts toward the page score: Forgettable → Barely → Somewhat → Memorable → Unforgettable

9. Do you recognize this specific game as a well-known title?

   yes / no

10. Within 3 seconds of seeing header and short_description, how well would a user grasp the game's concept?

    rating · counts toward the page score: Not at all → Barely → Partly → Well → Completely

11. How crowded is this game's genre on Steam?

    rating: Almost no competition → Little → Moderate → Crowded → Extremely saturated